AMERICAN FILM MARKET^®

AFM^® is produced each November by the Independent Film & Television Alliance^® at the Loews Santa Monica Beach Hotel. AFM is an international market and conference that brings together film producers and buyers from across the globe. For more than a decade Dog Ear has been tasked with the development of AFM's marketing and show components.

WORK DONE: CONCEPT DEVELOPMENT, PRODUCTION, PHOTOGRAPHY, ILLUSTRATION, WEB

A SUITE OF MATERIALS

Every January we are engaged to rethink AFM’s marketing to give it a current and fresh feel, while still maintaining some consistency from year to year. That’s the challenge — to balance a certain familiarity of message with the understandable desire to keep everything feeling new. Over a 10-month span we create pre-show marketing: Kits, mailers, web banners, e-blasts, video. Followed by show collateral: The show directory, film catalogue, badges, bags, signage, and accessories.