ACUITY BRANDS

Specializing in lighting and controls, Acuity Brands manufactures a wide range of interconnected lighting products and services. With the advent of new technologies, their customers are interested less in specific products and more in solutions-based, integrated strategies. Dog Ear was asked to develop vertically-oriented marketing templates — what follows are two of the packages we created.

WORK DONE: BRANDING/STRATEGY, WRITING, NARRATIVE AND CONCEPT DEVELOPMENT,
PRODUCTION, RETOUCHING, TECHNICAL ILLUSTRATION

RETAIL/PARKING VERTICALS

For use by salespeople as a leave-behind, or as a stand-alone introductory package. An outer folder serves as the enclosure for multiple solutions-based tri-folds, each targeting a specific sub-market. Our intent was to get away from the industry’s usual product-oriented, technical approach and instead start with something a bit more evoc- ative and emotional.