Gotham designs, engineers, and manufactures high-end architectural lighting products. We were tasked with a complete rebrand, aside from the well-established Gotham circle-G logo. Everything else was up for grabs. Our work sets the precedent for all Gotham marketing and communications now, and into the foreseeable future.
Gotham builds high-performance luminaires aimed at architects and specifiers — this isn’t a product you’ll see at Home Depot. The brand had to feel sophisticated, in both word and image. Gotham places a real emphasis on making architectural spaces more pleasing to the people who use them — a goal they achieve through a combination of precision optics, quality manufacturing, and highly-advanced technology. Our solution starts with a fine-art sensibilty, blended with a crisp, technical overlay. We express it succinctly with the tag line, "Science Powers Design."
In the lighting industry (particularly for a premium brand like Gotham) designers and specifiers love slick, printed pieces they can throw on their conference room tables. In our experience the right lighting catalog has a balanced mix of: 1) Eye candy, 2) Entertaining but short, to-the- point copy that does actually contain a bit of relevant content, and 3) At least some technical data, but not too much. Dog Ear designed and wrote the new Gotham books with those goals in mind. We are also quite adept at presenting technical data and specifications elegantly, but with real clarity (as you can see below).
Following through, the new branding was extended online to web pages and eblasts.