Logos are tricky. They're the most subjective kind of project since there’s so little to grab on to — no photography, or layered combinations of copy and graphics. Just that singular object, always evoking an emotional response. It can be a very personal process for everyone involved, and managing a certain amount of subjectivity takes experience. We are also often tasked with the naming process, or the creation of brand statements and tag lines. Over the years we’ve created quite a few logos we’re proud of. Here are a few.