AFM® is produced each November by the Independent Film & Television Alliance® at the Loews Santa Monica Beach Hotel. AFM is an international market and conference that brings together film producers and buyers from across the globe. For more than a decade Dog Ear has been tasked with the development of AFM's marketing and show components.
Every January we are engaged to rethink AFM’s marketing to give it a current and fresh feel, while still maintaining some consistency from year to year. That’s the challenge — to balance a certain familiarity of message with the understandable desire to keep everything feeling new. Over a 10-month span we create pre-show marketing: Kits, mailers, web banners, e-blasts, video. Followed by show collateral: The show directory, film catalogue, badges, bags, signage, and accessories.
Iconography, flip-books, banner ads, e-blasts.
The welcome bag, hat & shirt logos and design. Exterior signage, interior directories, floor plans and maps.