AMERICAN FILM MARKET®

AFM® is produced each November by the Independent Film & Television Alliance® at the Loews Santa Monica Beach Hotel. AFM is an international market and conference that brings together film producers and buyers from across the globe. For more than a decade Dog Ear has been tasked with the development of AFM's marketing and show components.

WORK DONE: CONCEPT DEVELOPMENT, PRODUCTION, PHOTOGRAPHY, ILLUSTRATION, WEB

A SUITE OF MATERIALS

Every January we are engaged to rethink AFM’s marketing to give it a current and fresh feel, while still maintaining some consistency from year to year. That’s the challenge — to balance a certain familiarity of message with the understandable desire to keep everything feeling new. Over a 10-month span we create pre-show marketing: Kits, mailers, web banners, e-blasts, video. Followed by show collateral: The show directory, film catalogue, badges, bags, signage, and accessories.

The Film Catalogue 2013
The Film Catalogue 2011
The Film Catalogue 2008
The Film Catalogue 2004
The Film Catalogue 2003

INTERACTIVE

Iconography, flip-books, banner ads, e-blasts.

AFM365
Web Banners
Web Banners
eBlast

ACCESSORIES & SIGNAGE

The welcome bag, hat & shirt logos and design. Exterior signage, interior directories, floor plans and maps.